Weaponizing sounds

In the underground musical scene of the past recent years in Maracaibo - Venezuela, the nightlife revolves around electronic sounds and techno mixed with African and Caribbean influences. The Woof Experience began in small events that took place in hidden corners of the city, evolving over the years to be one of the largest representatives of the city's music producers.

This brand seeks to represent an alternative and urban vibe with a complete branding design that will visually integrate all the elements of his personality that are also present in the sounds and the appearance of the producer.

To give more power and visual coherence to the branding and the type of musical production, the decision was to use Arabic figures and patterns mixed with influences of typographic street style that make a nod to the culture of hip-hop and punk. In this order of ideas, it has been possible to graphically convey the personality of the brand at a conceptual level, also meeting the image projection goals.