Your Point of encounter

This is a branding made for the city of Punto Fijo, located in the state of Falcón - Venezuela. The strategic location of this city makes it the ideal stop for travelers who are on the way to the beaches of the Caribbean Sea in the Paraguaná Peninsula. This is the last city on the road and it is the center of cohesion of all the tourist destinations in the region.

Our mission in crafting the branding for Punto Fijo was to encapsulate the concept of a "Point of Encounter" in a visual identity that resonated with residents and visitors alike. We embarked on a journey to create a logo that would serve as a welcoming beacon and an emblem of unity. Our goal was to craft a brand that celebrated Punto Fijo's coastal identity and its role as a gathering place.

The creative concept was focused literally and metaphorically on the "point", taking this as a base, or "starting point", the geographical advantage of this city is transferred to a graphic level to make it the place where the different routes of interest of the users converge. It's for this reason that "Punto Fijo" gains strength at a conceptual and image level when it is approached with the symbolic perspective of the point and, together with its circular shape, represents the characteristic sun of the state and the beach. In the logo we clearly see how the idea of ​​the point is transformed into a beach with a sunset in which the sun reflects directly on the water's edge to convey the message concisely with a single statement: Punto Fijo = The city that will take you to the beach.